I applied for a job as myself. "What are your qualifications," I asked me. "I have years of experience in this field," I replied. "I know I can take the brand to the next level." I had a few interviews and almost got it, but in the end the job went to some kid just out of B-School who talked a good game about "efficiencies" and "cross-platform strategy": mostly, though, I think he was just willing to work cheap.